Sunday, September 26, 2010
The wise choice this weekend would be to close the windows, draw the shades and hunker down until the angry gray clouds had passed. Of course the second year MBA's instead chose to round up a few buses and head off to the Monte Verde Cloud Forest. Picture a rain forest, shrouded in clouds and dangling off the side of a rain-soaked mountain along Costa Rica's continental divide. Great idea, right?
The purpose of our ill-timed adventure was to acquaint ourselves with the Monte Verde cheese factory, a shining example of Costa Rica's commitment to economic and environmental sustainability in 2010. In business school we are often often stuck reading case after case about the problems of far-off companies in the midst of foreign sustainability challenges. This trip , we had hoped, was a chance to breath life into a case on sustainability. We would speak firsthand with the employees. We would touch the operation. We would have the chance to see sustainability in action.
This, my friends, is the nitty-gritty of sustainability. Driving 3 hours across Costa Rica and standing ankle deep in hog shit while tropical depression Mathew pours down on you from above. Awesome.